Will agencies of today be there?
A recurring theme for the last year or so has been the thoughtful essay – or call to arms – to rethink the role, make-up and/or organization of the agency. New technologies, the global economic climate and the evolution of an empowered consumer have all led to the spilling of much digital ink by a host of extremely smart people. I’ve read a lot of really well written pieces along these lines recently. Justin McMurray from Made by Many had a great piece that built upon that agencies “Agile” claims. The main thrust is a call to action that emphasizes testing, simplicity and responding to change over deep research, insights and long decks.
via rickliebling.com
Click through to read the full post, first paragraph quoted here…